The partnership between United Way and its member agencies can have powerful marketing and fundraising results for all of us.
In particular, we believe that co-branding is critical to the success of the United Way campaign.
Please actively co-brand with the United Way. Your visible support, and the visible support of your board and staff members, will heighten the community’s awareness and approval of the United Way.
Tools
Co-branding tools and instructions to help you fulfill the membership requirements and extra credit options can be found at left. Click on any requirement to find details about how to meet it, and resources to help.
Report
Let us know how you are co-branding with United Way. Co-branding reporting is available year-round; however, if you would like success stories to be considered for the campaign video, the deadline is February 13, 2009. To report:
1. Log on to online reporting. If you need your user name and password, e-mail reporting@stl.unitedway.org
2. Select "Co-branding reporting" on the navigation bar
3. Set the year to 2009 and make sure form is set to agency
4. Fill out the forms, and save or submit the information accordingly.
Additional Ideas?
Of course, there are additional co-branding activities that an agency could conduct. Please share your ideas, so that they can be added to the list of "extra credit" options. Click here to e-mail us.
Your Efforts will be Recognized
United Way volunteers have asked us to let them know when an agency has demonstrated that it is conducting activities that highlight our partnership.
Information will be collected in 2009 and a report will be included in the agency’s 2010 site visit packet that will list partnership activities and benefits received from the United Way.
Thank you for strengthening our region by co-branding with United Way.
|