Logos and photos
United Way logos
Right-click on the file format you want to save.
Usage guidelines
These logos may be reproduced in ads, printed materials, on Web sites, etc. The United Way logo may not be used as individual elements (for example, just the person or just the hand and rainbow). The configuration or colors may not be changed apart from the options on this page.
When possible, please use the color United Way of Greater St. Louis logo in the vertical (text underneath) format.
Three files are provided for each logo. JPG files can be used on Web sites, in Word documents, etc. EPS files are vector files that can be modified in PhotoShop, Illustrator or other graphics software, and are preferred for print uses.
For additional file formats or sizes, or for questions, please contact Kate Kromann.
2007 campaign photos
Click the text to display the photo, or right-click to save. These photos will reproduce in ads, printed materials, on Web sites, etc. For photos in additional formats, please contact Kate Kromann.
About our logo
The United Way brandmark signals we have a new approach for the future - an approach that's based on a proud history. The evolution of our brandmark is most dramatic in its new configuration. The symbol is now joined together with the United Way name in a permanent, bold alliance. Its holding device is a simple rectangular shape that is unifying and inviolable.
The original components of our traditional brandmark - the rainbow of hope, the hand of support and the person as a symbol of humanity - have been maintained because they are still effective in communicating important United Way brand characteristics - caring, inspiring, trustworthy and approachable.
The changes to these key elements are intended to express new brand characteristics - innovative, dynamic and results oriented - characteristics that we need to help us achieve our community impact mission.